3 Clear Reasons Why You Should Never Neglect PPC
By Jane Quek
PPC search engine advertising is by far the most affordable form of advertising available online. This form of advertising is about producing and creating leads to help potential buyers find the specific website that will provide them with the product or service they need.
However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.
So the 3 reasons why you should never neglect PPC advertising to grow your MLM business are:
Reason 1: Qualified Traffic
One of the most distinct benefit of PPC advertising is that it provides targeted traffic to your website. This is one of the main advantages that PPC advertising has over all other traffic generation strategies.
The reason for the targeted traffic is because users that clicks on your PPC advertisements are in search for the specific product or service that your website can provide. This greatly decreases or eliminate unnecessary clicks from non-buying visitors which in turn will save you a lot of advertising cost.
Reason 2: Cost Effective / Cheap
PPC advertising works in a form of a bidding process. You first have to choose your relevant keywords to what your website is providing and then you have to establish the price of those specific keyword you have chosen.
PPC advertising is by far one of the most cost effectively and economical advertising avenue for beginners and even experts as the budget for PPC advertising may range from a low $100 to as high as $100,000 depending on a few factors - your budget, number and types of keywords used.
Your advertising budget
If you do have a tight advertising budget when you are just starting out now, you can start at $100. You are able to set budget limits for each keyword or campaign you create. Of course, if you have unlimited budget, then this factor is not much of a worry to you.
Number of keywords used
The more keywords you are using for your PPC advertising campaign, then naturally the more costly it will cost. This however, can be minimized or reduced with proper use of relevant keywords and/or with long-tail keywords.
Types of keywords used
As mention earlier, you can reduce or minimized your advertising cost with the same number of relevant keywords if you know what types of keywords to use. There are several types of keywords that you can use in your PPC advertising campaign. We will explain the 2 most important types here:
Common / generic keywords
Common generic keywords are keywords that are broad base keywords that can describe the whole industry. An excellent example is Volleyball. Volleyball describes that whole sport. So imagine, if you knew in the internet marketing industry with the big boys of your niche already dominating the market, it will very difficult to compete against them for that particular generic keyword.
Google search result on Make Money with 118,000,000 results
Google search result on “Make Money” with 118,000,000 results
Also, as the keyword is so common, a lot of ignorant internet marketing novices are bidding on keywords like that. As such the price of those common generic keywords are very high. If your website is not converting sales at all, all that advertising budget is going to waste. The good news is… there is a way around it…use Long-tail keywords!
Long-tail keywords
Long-tail keywords are keywords that are longer in length, often a 3-words keyword or a phrase describing what your website offers. Often, using long-tail keywords help to describe your website is more details and with greater depth.
The best part is due to the relatively lesser competition of longer keywords, the bidding price also decreases significantly.
Google search results on Make Money Online with 39,500,000 results. Almost 1/3 lesser competition.
Google search results on “Make Money Online” with 39,500,000 results. Almost 1/3 lesser competition.
Google search result of Make Money Online Easily has 24,500,000 results. This shows that long-tail keywords have lesser competition & therefore price of advertising is much lower.
Google search result of “Make Money Online Easily” has 24,500,000 results. This shows that long-tail keywords have lesser competition & therefore price of advertising is much lower.
The main advantage of using long-tail keywords is that you pay much lesser advertising dollars for a more targeted traffic to your website.
The downside is that it may take more time to establish those keywords, and novice marketers do not how to do it! Our advice is to use keywords research tools or software like WordTracker and Google Keywords.
Reason 3: Good Return on Investment (ROI)
As we have mentioned earlier, PPC advertising is one of the cheapest form of advertising on the internet and if done correctly and properly, the amount of targeted traffic to your website will be massive with the cost relatively low.
The only concern left will be the quality of your website and how well it converts traffic into sales, commonly known as “conversion”. With good conversion percentage coupled with super targeted traffic, you will spend half the cost to gain twice the profit. Therefore, PPC search engine advertising is one the fastest way to get a good return on investment on your advertising campaign.
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