How to Get a Double Digit Clickthrough Rate With Pay Per Click Marketing

2009 February 11

presented by Karen Scharf: Helping You Improve Web Conversions

By Poppy R Smith

Can you show me a bad face? Setting up a pay per click advertising campaign takes time and careful thought. Before you start you will want to do some keyword research. You want to know that when your ad is displayed potential customers will be interested enough to click on it and visit your website. There is nothing more depressing than checking your pay per click statistics only to find that your advert has been displayed hundreds or even thousands of times without a single potential customer clicking. Sometimes it can seem as if all the hard work, time and thought you put into writing your ads has been completely wasted. What use is a ppc ad if no-one clicks on it? No clicks means no visitors. No visitors means no sales. You need to learn techniques to help you set up your ppc campaigns for better, faster results.

how to find the high converting keywords that will make customers click on your ad and purchase your product.
how to write ads that will get those customers clicking so fast you will find you have a double digit click through rate
how to maximise the profits from your ads
even learn some of the secrets the super affiliates use to stop others nicking their ads

If you are a new or improving ppc marketer, you will want to find an easy to follow program that will help you maximise the potential of your pay per click campaigns. One that will help you write enticing ads to get your potential customers clicking. One that will help you write killer sales pages to turn those potential customers into ready buyers.

About the author

I am an IT teacher and troubleshooter. I work with private individuals, small companies and the voluntary and community sector.