How to Use Targeted Marketing With Google AdWords

2009 February 14

presented by Karen Scharf: Helping You Improve Web Conversions

By James Sadler

There are three main key to creating a successful online affiliate business. You must know what products to promote, where to promote these products, how to promote them. The problem with most internet marketing guru’s is that they give you only a piece of the affiliate puzzle. They will show you one or two key elements of how to make money not the whole picture. I am going to start my online series of articles featuring Google AdWords.

Google Ads are one of the most effective ways to sell your products online. Unfortunately, you can also burn a lot of money if you just use key word selection. Knowing where to promote with Google is key. When you go to create your next online campaign, really take a look to see if your traffic in effectively directed.

What you want to look for is targeted traffic. If you are promoting a product that cures acne you may be tempted to use the AdWord “acne” in your search. This could be a huge mistake. Try to target your efforts on the demographic of individuals that are prone to acne. 13-20 year olds are the category of acne sufferers. With Google AdWords, you can specify a specific demographic by age, thereby increasing the effectiveness of your ad dollars.

Demographic isolation is just one of several methods of market segmentation. You can also target using geographics, where people live, and psychographics, how people think. You can even specify exactly which URL’s you wish to target with your campaigns. This is especially important with niche products.

Many people I have talked to that use Google AdWords miss out on the “targeted market” and believe that the spray and prey technique works just fine. I would say to those individuals that if you have worked hard for your money on the internet, you should spend your ad dollars wisely. As they say, easy come easy go. Making an ad that is not targeted is like throwing your money away in a casino.

About the author

I was a failed insurance sales person. What a way to start a bio. Anyone that you meet that is truely successful has a trail behind them of success and failure. The true test of ones character is whether you will give into failure or use it as a stepping stone to true success. I has failed more than succeeded, but if not for the failure I would not be where I am today.