Affiliate Marketing Tactics - The Importance Of Improving Conversion

2009 February 6

presented by Karen Scharf: Helping You Improve Web Conversions

By Zack Lim

Conversion is a very important component is a successful affiliate marketing business. You should focus on improving conversions at all levels of the business. So what is the definition of conversion?

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It can be defined as out of 100 people, how many people take the appropriate action that you want them to take. For example, if there are 100 people that come and visit your website and 20 people opt in to join your list, you will have a conversion of 20%.

There are many different kinds of conversion which you can track like your opt in page conversion rate, you email response rate, your sales conversion rate etc. You would always want to improve the conversion because it will improve your affiliate sales.

When you have put in the effort to improve conversion, you will get more people joining your list. This is the only the first step as you would definitely want to have more people joining your list for every 100 people that come to your website.

The next thing that you might want to track is your email conversion rate and you would want more people to open and read your email. When you have improve certain elements of email like better headline, better presentation of offer etc, you will get more people reading your email.

When there are more people reading your email, your sales conversion rate will definitely increase as more of them are aware of the affiliate products that you are promoting to them. You would want to make sure that the merchant’s sales page conversion is good.

Thus, if you want to have a successful affiliate marketing business, it is important for you to track and improve the conversion rate. You will be able to reach another level of your business if you are constantly taking action to improve your conversion rate as it will means more sales.

About the author

Zack Lim is a up and coming affiliate marketer who likes to write articles on affiliate marketing. He has a passion and obsession to share with the people the affiliate marketing knowledge that he has learn from mentors like Ewen Chia. Zack believes that the affiliate marketing business is a real business and there must have a system of operating the business.