How to Boost Profits Online Without Increased Web Site Traffic

2009 January 20

presented by Karen Scharf: Helping You Improve Web Conversions

By Leo Hanes

Yes everybody wants more website traffic, me too, but what is happening with the web site traffic you are already getting?

The most common answer I hear, is you not getting enough sales from the website traffic you are already struggling to get.

So, I say again what’s happening with the traffic you are already getting, and most marketers are stuck for a real answer at this point.

Ok, here is some help then:

Are you tracking your website traffic conversion rates through these steps in your sales funnel? If you are not - start today!!

Unique Visitors each website traffic source
Conversion to Subscribers
Total Subscribers
Follow-up Emails Opened
Follow-up Emails Clicked Thru
Conversion of Subscribers to First Sale
Total 1st Buyers
Conversion of 1st Buyer to Priority Buyer
Total Priority Buyers
Total Revenue

You need to test every conversion step, and by split testing ads, titles, subject lines, and every variable you can you can make incremental improvements to your conversion rates that will have an exponential impact on your revenue.

Example:

Case 1:

1000 visitors opt-in at 0.1 = 100 subs
100 subs at 0.1 = 10 initial sales @ $10
10 initial buyers buy again at 0.3 = 3 priority buyers @ $100
Total Revenue = $400

Case 2:

1000 visitors opt-in at 0.3 = 300 subs
100 subs at 0.1 = 30 initial sales @ $10
10 initial buyers buy again at 0.3 = 9 priority buyers @ $100
Total Revenue = $1200

By improving an existing traffic source’s conversion rate from 1-0 - 30% or finding a different source that converts at 30% you have improved your profits online from $400 to $1200, an increase of $800 revenue.

My personal experience with well written articles and a decent article marketing strategy is a conversion to subscriber rate of 30-40% routinely.

About the author

Leo Hanes is full time internet marketer since 2002, writing and publishing over 100 articles and several books primarily focused on the core principles of creating profits online.