Internet Marketing - What Does List Building Have to Do With Exceptional Internet Marketing?

2009 January 22

presented by Karen Scharf: Helping You Improve Web Conversions

By Sean Mize

Once upon a time, exceptional internet marketing meant traffic and conversion rate. When email marketing was in its infancy, the only people who needed to build lists were the list brokers. Internet marketers could buy leads and names and emails to do their internet marketing.

Now that mailing unsolicited commercial emails is a crime, internet marketers have to build and maintain their own lists.

So what does list building have to do with being an exceptional internet marketer?

To be a well-rounded internet marketer, you have to have the ability to contact prospects repeatedly in a strategic environment. You cannot rely on one-time visitors. Returns can be 10x higher with a list than a one-time hit.

No matter your web site sales conversion ratio, the end-product sales conversion can be higher with a list.

So how does the exceptional internet marketer utilize list building?

The exceptional internet marketer:

1) Chooses to drive traffic to squeeze pages whose main focus is conversion of visitors to subscribers, not buyers.

2) Learns to craft excellent email marketing campaigns that drive subscriber traffic to carefully scripted sales pages designed to convert a higher percentage of subscribers than would normally be converted on a cold-visitor driven sales page.

3) Treasures and protects his email marketing list, realizing that his list has far more value than his sales page, web site, or domain name.

About the author

Sean Mize is a powerful online mentor and coach who teaches people exactly what to do and how to do it to reap great rewards with article marketing, list building, and product creation online.