List Building - How to Test a Squeeze Page

2009 January 16

presented by Karen Scharf: Helping You Improve Web Conversions

By Sean Mize

If you do use a tracking service that uses tracking links, instead send your visitors to a page hosted on your web domain, and redirect them to the tracking link.

That way, if you choose to discontinue using the ad tracking company, or they go out of business, you simply change the redirect on your pages. This is still cumbersome if you have to make a change, but it is far better than the alternative – losing your inbound links.

Another ad tracking solution is to use an ad tracking service that uses javascript or some other form of code to identify each individual visitor to your web page itself, and correlate that with code you would put on your thank pages or download pages. The downside to this is that you have to install the code on all relevant pages, and if you have hundreds or thousands that can be time or cost prohibitive.

Still another solution is to incorporate your autoresponders’ tracking system into your web site. You are already going to be installing autoresponder code on each of your web pages, so by creating unique web forms for each web page, in effect you are isolating the source of each subscriber to your web site, and identifying them based on their name and email address. Your autoresponder will create individual squeeze page conversion rates, and you can manually calculate sales conversion rates. At this point, you simply correlate the sales on your web site to their respective source, and calculate conversion rates per source per product.

Although this solution is the most cumbersome, it is the least intrusive to your web site, and gives you the most freedom in terms of changes to your web site and the tracking service.

So how do you test a squeeze page?

When you are testing a squeeze page (or a sale page) you need to change only one element on the page at a time. If you change more than one element, you will not know which one is responsible for the change (or lack thereof) in conversion rate.

About the author

Sean Mize is a powerful online mentor and coach who teaches people exactly what to do and how to do it to reap great rewards with article marketing, list building, and product creation online.