Traffic Alone Won’t Make You Money Online

2009 January 8
presented by Karen Scharf: Helping You Improve Web Conversions

By Donna Abreu

Traffic alone won’t bring you sales. Maximize your efforts spent on driving traffic by learning about copy writing and conversion strategies.

Irony: NOPD Web Body CopyIf you’ve been online for any length of time, you’ve probably learned that there are countless ways to drive traffic to your websites. What they see when they land there is your web copy - the text, images and perhaps videos that speak to your visitor.

It’s that message that you deliver to your visitor that determines whether or not they will optin to accept your offer. Conversion is simply a measurement of the number of
visitors that optin on your webpage. It’s a percentage of total visitors that actually take that step and optin.

The better and more effective your message, the higher your conversion rate. A well know formula in the internet world is: Traffic + Conversion = $$

Copywriting is really an art and a skill. Copywriters who write excellent copy study this and have a lot of experience. And… they can charge a lot of money for it!

There are some basics you can learn. Good copywriting is influencial and speaks to the
prospect’s current needs and pain. It is solution oriented and specifically solves
the prospect’s problem. Good copywriting use powerful words.

I highly recommend you read, “Web Copy That Sells” by Maria Veloso. Copywriting is best learned from the experts.

If you don’t focus on conversion, then your time and perhaps money spent, will not be maximized, because you will lose a good chunk of that traffic. Many online marketers test their conversion rates by varying the copy on their websites.

Time spent on testing is invaluable. If you don’t want to learn it yourself, then consider hiring a testing and tracking expert.

About the author

If you’re interested in learning about these effective online marketing techniques, I invite you to sign up for my free 7-day bootcamp, where I’ll teach you strategies that you can apply to any online business including network marketing businesses.

I have a passion for helping people realize their true potential. I operate several successful online businesses. I specialize in helping network marketers utilize the power if the internet to grow their network marketing businesses through the roof.

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